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Underscoring its expand ing expertise in the healthcare niche, Cashman & Katz Integrated Communications is bowing its first work for Hartford Hospital as it brings aboard an assignment from the Con necticut Department of Public Health.
The agency in Glastonbury, Conn., is concocting a TV, print and radio campaign for the CDPH de signed to encourage young children to eat at least five servings of fruit and vegetables each day. The ef fort will feature an animated superhero character, “Captain 5-A-Day.”
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