Cash4Gold "One Up"

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It’s an exceptionally unusual Super Bowl year indeed when Cash4Gold shells out the big bucks to upgrade its late-night infomercial pitch to an in-game spot buy starring Ed McMahon and MC Hammer.

“Heeere’s Money!” announces the former Johnny Carson sidekick, lampooning his still-famous catchphrase as he tells viewers that now is the time to trade in unwanted gold possessions for cash. McMahon last year nearly lost his multi-million dollar Beverly Hills home to foreclosure, and Hammer filed for bankruptcy back in the mid-90s, so it’s not all that surprising that they would shill for this direct-response advertiser.

These

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