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Cash4Gold.com plans an unlikely Super Bowl debut with “One-Up,” a direct-response outing starring Ed McMahon and MC Hammer in a 30-second commercial filmed at McMahon’s home in Beverly Hills, Calif.
Hammer and octogenarian McMahon–the latter shown seated behind a desk throughout the spot–basically provide a tongue-in-cheek list of the ordinary and oddball gold items one could sell for cash. Hammer, for example, notes that he could sell a golden pair of his trademark puffy parachute pants, while McMahon considers selling a solid-gold commode.
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