Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Challenge
Every year, more than four million dogs end up in shelters. Pedigree decided to do something about it by creating the Pedigree Adoption Drive Foundation last year. The charitable organization is dedicated to helping shelters and rescue groups find homes for dogs. Now the issue was how could the Mars Petcare division raise awareness and money for its cause.
The Plan
The foundation and the “Million Dog Mosaic” were promoted at Pedigree.com, Dogsrule.com as well as at Milliondogmosaic.com/pedigree.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in