Case Foley Sackett Nabs Blue Cross Biz

MINNEAPOLIS – Case Foley Sackett clinched a sudden-death round in the review for Blue Cross Blue Shield of Minnesota last week to land its sixth new account this year. And with national health care reform taking center stage, it may have picked up its highest profile account to date.
CFS begins work immediately on a new corporate positioning campaign scheduled to break this fall. The agency was selected for its strategic vision and marketing expertise, according to Richard Niemiec, BCBSM svp/corporate affairs.
‘In an industry such as ours, where change is occurring at a rapid pace, it was important for us to look for a partner who could help position us strategically in the marketplace,’ Niemiec said.
CFS bested 17-year-incumbent M.R.