Casanova Pendrill Creates a New Promotions Unit

LOS ANGELES – Casanova Pendrill Publicidad, which specializes in Hispanic advertising, has formed The Promotions Group, a division that will assist clients with strategic planning and implementation of promotional programs.
TPG, headed by account/promotions director Luis Martinez, will handle trade development, event marketing, product introduction, community relations, minority business development and cross-border marketing programs.
“The new division will satisfy the demand within the Hispanic market for our current clients or other companies needing such expertise,” said Casanova Pendrill president Paul Casanova.
The unit will be housed in the agency’s Irvine, Calif., offices.
– Teresa Buyikian