Casa Fiesta Is Back Home And at Mayer

Peter A. Mayer Advertising here has reeled in its sixth brand from Bruce Foods, becoming the agency of record for the Casa Fiesta line of all-natural Mexican foods made by the New Iberia, La., company.
The move puts all Bruce accounts in Louisiana for the first time in more than a decade.
Rives Carlberg of Houston said it resigned the $1.5 million advertising account of Casa Fiesta this past spring after winning the business in an August 1996 review that included Mayer.
Casa Fiesta has been without an agency while Mayer continued serving as agency of record for five of Bruce’s nine brands.
“We were invited to [present to] Bruce Foods a year ago, primarily to pitch the Casa Fiesta brand, which is the biggest advertiser in the group,” Peter A.