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BOSTON Modernista! is among the six semifinalists for the Carpet One account, according to Select Resources International in West Hollywood, Calif., which is leading the review.
Along with the Boston-based independent, others in the hunt are: Ocean Group, the New York incumbent; Berenter, Greenhouse & Webster, New York; Campbell-Ewald and Colby & Partners, both in Santa Monica, Calif.; and Doner, Southfield, Mich.
The budget is estimated at $20 million, although some sources have said that figure could increase to $50 million [Adweek, Jan.
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