Carnival Taps Ark to Helm Review

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NEW YORK Carnival Cruise Lines has hired Ark Advisors to manage its marketing services review, Carnival said today.

The New York office of Ark will handle the assignment, said a Carnival representative.

The review includes traditional creative and media duties, now handled by Omnicom Group’s CooperDDB in Coral Gables, Fla.; interactive duties at Avenue A/Razorfish in Fort Lauderdale, Fla.; and direct marketing duties handled by CooperDDB and in-house.

The Miami-based client will invite selected agencies to participate, including CooperDDB.

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