Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cruising’s in for a bruising with the economy sinking fast. So you’ve got to credit Havas’ Arnold for generating plenty of buzz for Carnival Cruise Lines, even before its “Fun for all. All for fun” branding campaign breaks in earnest before year’s end.
The event-marketing engine was just warming up with last month’s giant beach ball stunt in Dallas. That effort spawned dozens of news stories in media outlets as far away as Europe and Asia — but this past weekend’s giant pinata in Philadelphia has taken on a life of its own.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in