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Carnival Cruise Lines is touting its new TV campaign from Cooper & Hayes as its largest ever. But officials at the company would not say exactly how much they are investing in the effort, which breaks this week on prime-time shows such as The West Wing, Will & Grace, CSI, Survivor and Law & Order.
According to Christine Arnholt, vp of marketing at the Miami-based client, the budget for the new campaign is well into eight figures.
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