Carnival Corporation Picks PHD as Its International Media Agency of Record

Decision expands the existing relationship

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The world's largest cruise company has chosen Omnicom's PHD as its media agency of record for the United States and the United Kingdom, effectively consolidating its business in what the press release calls "two of the world's largest regions for cruise vacations."

The decision by Carnival Corporation follows a competitive review in which PHD beat out several unnamed agencies representing all major holding companies to handle media duties for all 10 of the parent company's travel brands including Fathom, Holland America Line, Princess Cruises, P&O Cruises U.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in