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American Standard Ads Underscore Solace of a Quality Bathroom
CHICAGO–Carmichael Lynch takes an aspirational look at bathrooms in its latest work for American Standard’s U.S. Plumbing division.
The Minneapolis shop’s consumer campaign positions a bathroom fitted with American Standard fixtures as a place of solace.
“This is where it all doesn’t happen. The place where peace and quiet first met,” reads one
ad, featuring a lush photograph of a bathroom. The campaign is tagged, “Bathrooms made for
the soul.”
The work is CL’s first for the Piscataway, N.J.,
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