MINNEAPOLIS – Carmichael Lynch Advertising toasted three account wins last week with one of the new products it will handle: Korbel champagne.
The agency picked up the creative assignment for Louisville, Ky.-based Brown-Foreman Beverage Co.’s Korbel champagne and brandy brands and Bolla wines, Dan Leese, B-F vp/group brand director for wine brands, confirmed last week. In the future, it may also work on B-F’s recently acquired Fetzer wine brand.
Billings on Korbel, the only brand with significant spending in 1992, were $3.6 million, according to LNA/Arbitron, but are expected to increase this year.
The agency beat out Bayer Bess Vanderwarker/Chicago in the final round to win the account. Incumbent FCB/Leber Katz Partners, New York, did not take part in the review.
Carmichael Lynch also was awarded Dallas-based Score’s $5-million sports collecting cards account, previously at Weiss, Whitten, Carroll, Stagliano/New York.
The third new account on the roster is Minneapolis-based Information Synthesis, a company that develops and markets software designed to increase business productivity. The agency bested BBDO/San Francisco and Fallon McElligott/Minneapolis for the business. Billings were undisclosed.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity