After three years as executive creative director of Carmichael Lynch, Marty Senn has been named chief creative officer of the Minneapolis agency. He succeeds Dave Damman, who left the shop over the summer.
Since his arrival at the Interpublic Group agency in January 2013, Senn has helmed high-profile work for, among others, Jack Link's Protein Snacks (the brand's iconic Sasquatch campaign has, to some extent, become the agency's calling card), BJ's Restaurants and Sierra Trading Post. An alumnus of Goodby, Silverstein & Partners, Fallon and Cutwater, Senn's humorous, slightly edgy creative bent has jibed well with CL's approach.
"Marty Senn has established himself as a creative leader of the highest order," said CL chief executive Mike Lescarbeau, in a statement. "garnering every manner of recognition here in the U.S. and abroad."
In addition, Senn is credited with helping secure several pieces of new business, most notably the U.S. Bank assignment. That win came in April, and significantly cushioned the blow of GNC's departure.
As Senn takes over CL's 30-person creative department, he said, "my job becomes making sure both groups [staff and clients] have what they need to be successful. It's really going to be about pulling different levers to make sure the work just keeps getting better and better, no matter the medium."
To that end, Senn hopes to leverage the shop's integrated capabilities, "making us move faster and better" to create multifaceted campaigns.