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Carmichael Lynch in Minneapolis today breaks a $30 million brand image campaign for Harrah’s Entertainment, the gaming company’s first such effort.
Leading the campaign is a 30-second spot set to air during tonight’s Academy Awards telecast. The spot will air in Harrah’s 15 primary casino “feeder” markets, including New York City, Los Angeles and Chicago, from which it draws most of its clientele.
The campaign is aimed at people who are already familiar with gambling and with the Harrah’s name, and is intended to reinforce a feeling of comfort with both.
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