Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK For Harley-Davidson’s 100th anniversary, Carmichael Lynch wanted to create a television commercial that showed some respect.
“We wanted the spot to be big and cinematic and have an epic feel to it, with a message of permanence,” said Tom Camp, senior writer at the Minneapolis agency.
The 30-second ad, which breaks Tuesday on ESPN’s NCAA basketball broadcast, features a drawbridge operator who, when he sees a Harley motorcycle approaching, lowers the span despite the fact that a boat is attempting to pass underneath.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in