CarMax Awards Its Media Business

Horizon wins pitch against OMD, Vizeum

CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed. 

The selection came after a review in which OMD and Vizeum were the other finalists, sources said. Media spending approaches $70 million a year, according to Kantar Media. The assignment previously was in house.

"We look forward to working [with Horizon] to connect the CarMax brand with consumers," said Laura Donahue, vp of marketing services for the company. 

The media selection comes after the hiring of a new lead creative shop—McKinney—toward the end of last year. Both reviews followed the arrival of CarMax's chief marketing officer, Jim Lyski, in August 2014.