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72andSunny said it has secured digital ad chores for Carl’s Jr. and Hardees’s. The chains are owned by CKE Restaurants.
According to the agency, it will focus on making online connections with Carl’s Western U.S. and Hardee’s Midwestern and Southeastern young male audience. In their traditional ad forays, the chains, most notably Carl’s Jr., have courted controversy by serving up risque ad fare such as the high-profile Paris Hilton car-washing spot a few years back.
Said Matt Jarvis, agency chief strategy officer: “We’re coming in to ensure sure the digital campaigns are as creative and edgy as their commercials.”
Client evp, marketing Brad Haley said 72andSunny was chosen based on its track-record of crafting efforts touting “cool brands for young guys.”
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