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Jacobson Rost plans a third-quarter national campaign for Carl Buddig & Co., whose account it picked up following a review, an executive with the agency said.
The Sheboygan, Wis., shop was familiar with the Homewood, Ill., meat marketer through projects it had done for Buddig’s Old Wisconsin sausages, said agency president Jerry Flemma.
Flemma said the budget has not been finalized. But with a national campaign planned, it is expected to exceed past spending, which has been minimal.
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