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Caribou Coffee, the second-largest coffee house operator in the U.S., has named Colle+McVoy its new lead ad agency.
Based in Minneapolis, Caribou Coffee has 415 company-owned and 80 franchisee locations worldwide. 22squared, Atlanta, previously handled the ad account.
C+M, also based in Minneapolis, will handle management and execution of all marketing campaigns and share in brand strategy and planning. The agency will oversee the day-to-day execution of initiatives, including brand identity, package design, interactive, advertising and promotions.
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