Cargo Embarks On Major Push With Joiner

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A specialty furniture retailer revamping its concept has assigned its first national advertising account to Joiner Rowland Serio.
Fort Worth, Texas-based Cargo Furniture and Accents/USA named JRS here to head its print, outdoor, direct mail and in-store assignments after a brief review of undisclosed area agencies. Work for the client has already begun, according to JRS principal Jay Serio. Initial billings are $1 million.
Primarily known for its children’s furniture, Cargo has expanded its line in recent years to furnishings for the entire home, according to Serio.

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