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Soaring grocery prices are prompting consumers to skimp on meat. So Cargill has launched its “Beef up your menu” campaign, introducing a line of eight value-priced beef cuts with brand names more appetizing than traditional labels for cuts.
Through research, Cargill, Wichita, Kan., found that as many as 30% of shoppers were cutting back on beef purchases. Instead of merely labeling some meats as top round or flank steak, the Cargill Meat Solutions unit is dressing up store meat cases with packs of Savran roast and Maranada steaks.
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