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As Coca-Cola readies the launch of Stevia in three of its Odwalla juices this week, its partner in the zero-calorie sweetener deal, Cargill, has kicked off an ad campaign of its own. Called “Honestly Sweet,” the effort plays up Cargill’s naturally derived tabletop sweetener, Truvia.
One spot, “Leaf,” opens with a close-up of the Stevia plant and the introduction: “Your sweet tooth loves this little green leaf. It just doesn’t know it yet.” The spot then goes on to show the sweetener’s various uses: On fruit, in coffee and in iced tea.
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