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BOSTON Connelly Partners employs humor to underscore “The power of Fallon Community Health Plan” in a regional campaign unveiled today that uses the plan’s membership card as a symbol of strength.
Each time characters in the ads use the card (to ward off a vicious barking dog, for example), they come out on top. One TV spot includes a spoof of the ’70s baseball comedy The Bad News Bears, while another shows three nerds who attempt to use the FCHP card as a totem of power in a fantasy roll-playing game.
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