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Carat today launches a separate interactive company to differentiate its Internet offerings from its overall business, said Sarah Fay, president of the new entity, Carat Interactive.
In addition to “typical” media buying, planning, tracking and optimization, the company will offer new services such as performance marketing, affiliate programs and electronic customer-relationship-management services, she said. Fay, who reports to Carat North America CEO David Verklin, was formerly the managing director of Carat Freeman’s interactive services and B2B media divisions.
Carat Interactive, a former division of Carat unit Carat Freeman, is launching with current accounts such as AOL, Pfizer and Hewlett-Packard.
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