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BOSTON A new campaign for Hyundai via Carat Interactive promotes an online sweepstakes offering consumers a chance to hobnob with celebrities at an Oscar VIP party as well as the opportunity to win a car.
Banner ads are red with flashing stars and show photographs of the different car models available in the sweepstakes: XG350, Tiburon and Santa Fe.
The effort, titled “Stars in Your Eyes,” uses “eyeblasters” (flashing online ads), macromedia Flash technology and a microsite.
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