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NEW YORK Aegis Group’s Carat Fusion said it has won the media account of Napster, handling everything from broadcast to online and search ad buying.
Los Angeles-based Napster is the first announced client of Carat Fusion, a reoriented San Francisco agency that combined Carat Interactive and Carat Direct to offer clients direct-response ad planning and buying across media.
Mediasmith in New York previously handled the Napster media account. Modernista! in Boston was awarded creative duties in June.
Napster
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