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Mitsubishi Motor Sales of America dealers are hoping “car envy” among consumers will keep the sales joyride going as they unleash a new campaign from Deutsch/LA.
In a parking lot, on a date and at the car wash, not owning a Mitsubishi sparks moments of angst in three black-and-white TV spots. The ads were crafted by copywriter Eric Springer and art director Vinny Picardi–the lead Mitsubishi creatives at the Marina del Rey, Calif., agency and the duo behind the car maker’s “Wake up and drive” national advertising.
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