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Bruce Petersen freely admits it: He stole the idea to place ads on the backs of buses urging people to donate their cars to charity
As art director of KnollGroup in Portland, Ore., Petersen was working on a pro-bono campaign for Habitat for Humanity when he recalled inching along in his pickup truck, stuck behind a bus.
“When I was sitting in that traffic jam,” Petersen said, “I saw an ad on the back of a bus telling people they could donate their cars to [another] charity.
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