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NEW YORK Captivate Network said it has extended the reach of its advertising network with the installation of ad-powered flat-panel screens in New York’s Empire State Building’s 60 elevators.
With up to 35,000 daily visitors, the Empire State Building is one of the busiest outlets for Captivate’s elevator-ad network, which also includes Chicago’s Sears Tower. The Empire State Building agreement covers 10 years.
Captivate estimates that its video ads, shown on 5,300 screens, reach 1.6 million viewers daily in 15 U.S.
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