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NEW YORK In a move that could portend a major shift in out-of-home video programming, Captivate Network is providing content to the desks of its elevator riders through six recently launched blogs that amplify topics featured on its elevator screens.
It’s the first step of an emerging strategy for Captivate, which is taking advantage of the community of viewers that see the elevator screens every day at their place of work.
Until now, out-of-home video networks have relied on partnerships with various program providers.
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