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NEW YORK — Bob Wolf Partners/TPG has been retained by Capital One as a consultant as the client conducts a creative review among Publicis Groupe agencies, sources said.
Saatchi & Saatchi, the Kaplan Thaler Group and incumbent D’Arcy Masius Benton & Bowles (soon to become Publicis), all New York, are scheduled to participate in creative presentations to the Falls Church, Va., client beginning the week of Dec. 9 and Dec.16, sources said. The client spends about $170 million in U.S.
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