Canzano Joins McCann as ECD

CHICAGO Matt Canzano, formerly of J. Walter Thompson, joins McCann-Erickson on Monday as its No. 2 creative executive.

Canzano, 39, will report to Dave Moore, chief creative officer at the Troy, Mich., Interpublic Group shop. He will share in the day-to-day management of the 60 employees in the creative and broadcast production departments. Moore’s duties have continued to grow since he arrived at the agency three years ago, and it is necessary for him to have help, said Garry Neel, chief executive officer.

Moore and Canzano previously worked together at JWT Chicago 10 years ago during Canzano’s first stint there. A native of Detroit, Canzano started his career at JWT Detroit. From JWT Chicago, he moved to the Leap Partnership, where he became part of the team that founded the agency. He spent two years in Leap’s Los Angeles office, where he was executive vice president and managing director.

At McCann, Canzano will be primarily involved in work for General Motors corporate Buick division and Delphi. GM spends about $160 million annually on Buick advertising, according to TNS Media Intelligence/CMR, and some $25 million on corporate ads.

Brands Canzano has worked on previously include Anheuser-Busch, Foster’s Lager, Grey Poupon, George Foreman Grills, Hardee’s, Boston Market, Miller Brewing and Kraft Foods.

Neel said Canzano’s lack of automotive experience is appealing. “We’ve tried to make it a point as we hire in senior positions to look beyond the borders of traditional automotive community,” Neel said. “Not that there aren’t absolutely qualified and capable people there, but we think it is important to bring fresh thinking in. Clearly the breadth of categories that he’s worked on is going to be a huge benefit. I think he’ll have a unique perspective on automotive.”

Canzano, who is affectionately known by colleagues as a “gentle giant,” will be a good mentor, Neel added.