Canon Hires G2 for Web Site Revamp

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NEW YORK Canon USA has expanded its relationship with Grey Global Group by adding G2 Interactive to its roster for a project, the agency said.

G2 here has been tapped to redesign the client’s Web site. Its sibling, traditional ad agency Grey, has been on the Canon roster since 1976.

Canon’s general manager of corporate communications William Reed said, “G2 impressed us with their interactive marketing expertise and the strength of their team. Canon is a world-class brand, and we feel G2 can help us significantly enhance our Web site to reflect that world-class status.”

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