Canon "Fans"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Which has a stronger claim on your affections — dogs or professional athletes? Those who’d make the canine choice (surely a majority of Americans) will be a receptive audience for this Canon PowerShot spot (via Dentsu America) in which the very-long-legged Maria Sharapova is upstaged by her very-short-legged dog. The recurring shtick: Fans ask if they can take a photo (of her, Sharapova assumes) and, when given permission, proceed to take a shot of her dog.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in