Cannes Lions 2015: What Does It Take to Be the Best in the World?

Weigh in at today's #AdweekChat at 2 p.m. ET

There's some tough competition at this year's Cannes Lions festival, with a record 40,133 entries. So what does it take to win the ad industry's most coveted accolade?

We rounded up the current front-runners of the competition, which boast some potent star power (like Gisele Bündchen for Under Armour) and tech innovations (like a shark-detecting buoy). And this year, the festival is introducing the Glass Lion, a prize for the best campaign that challenges gender bias.

For this week's #AdweekChat, we'll be talking about the best creative from the past year and which campaigns you think are deserving of the top prize. We'll also discuss what it takes to win and noticeable Cannes trends like tech's takeover of the festival—after all, Snapchat CEO Evan Spiegel is one of the most anticipated speakers at the main stage.

So ready your glass of rosé and join us on Twitter for a discussion on the industry's week of bacchanalia and dealmaking. And be sure to check adweek.com/cannes for updates from the Riviera.

How to take part in #AdweekChat:

1. Make sure you're following @Adweek on Twitter.
2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) Wednesday. That's 6 p.m. GMT for our international friends.
3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #AdweekChat hashtag in each post to ensure you'll be part of the conversation.

Hope to see you then!