Cannes Jury Gets 'Thoughtful'

Lowe Takes Grand Prix; U.S. Agencies Garner 6 Gold Lions
CANNES–Lowe Howard-Spink in London won the Grand Prix at the 46th International Advertising Festival for “Litany,” a commercial for The Independent newspaper. Several jurors, including jury president Keith Reinhard, said the choice may surprise many because
the ad is more thoughtful than past Grand Prix winners, which have tended to be irreverent and quirky.
“Litany” contrasts a voiceover that lists a number of things you “shouldn’t” do, such as “Don’t talk,” “Don’t be fat,” “Don’t masturbate,” and “Don’t do drugs,” with black-and-white images of people breaking those rules.