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How would you describe your family dog? Words like trustworthy, dedi cated and reliable may come to mind.

That’s just the sort of association driving the creative in The ARK Family of Mutual Funds’ current outdoor campaign from Marriner Marketing Communications in Columbia, Md.

One billboard features a photo of a golden retriever, mouth open, head cocked to one side. “Ark. Ark,” reads what is meant to be the dog’s speech. The copy running alongside the pooch: “Your money needs a best friend, too.”



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