A Candy Company Gets Into the Children's-Defense Act

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What do Mr.and Hillary Rodham Clinton have in common? This’ll take a bit of explaining. Mr.is the star of a new ad campaign by Ce De Candy Inc. that encourages kids to stay in school. The campaign, which includes a national essay contest on the importance of education, also aims to promote the Union, N.J.-based company’s Smarties candy. (As you might expect, Mr. T’s familiar ‘Pity the fool’ admonition figures prominently in the effort.) In tandem with the launch of this campaign, a press release announces the company’s intention to make a donation to the Children’s Defense Fund thus currying favor with an advocacy outfit that’s a favorite at the White House.



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