Candidate Nader Selects Agency

Shop’s Success With ‘Underdogs’ Like Ventura Wins Business
WASHINGTON, D.C.–Consumer advocate and presidential candidate Ralph Nader has hired North Woods Advertising, whose offbeat work helped former wrestler Jesse Ventura become Minnesota governor, to manage his media campaign.
The Minneapolis agency’s success with unlikely candidates, such as Ventura and liberal Minnesota Democrat Paul Wellstone, who won a Senate seat in 1990, captured Nader’s interest.
“We are working with North Woods because of their demonstrated communication techniques that have helped bring underdog candidates to victory,” said Nader deputy press secretary Laura Jones.
Agency founder and chief creative officer William Hillsman said he plans to develop a media strategy that will capitalize on Nader’s 35 years of helping American consumers.
“Who in the country has done more for consumers than Ralph Nader?” asked Hillsman.