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At the recent Adweek Creative Conference, David Lubars (top) and Jamie Barrett spoke on “How Not to Be a Butthead Creative.” As an example, they recreated the delicate moment last year when Barrett resigned from Fallon. Barrett had been ecd in New York; Lubars is co-president, ecd in Minneapolis.
Butthead version:
Hey, Dave.
Hey, Jamie.
Dave, I’m leaving Fallon.
Excuse me?
I’m leaving Fallon.
Why? Because you’re a loser and a hack and can’t take the pressure?
No, I have three kids, and my wife and I want to move out of New York.
Where are you going, loser/hack?
To Goodby, Silverstein.
They blow.
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