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Do you view insurance companies as soulless corporate monoliths powered by greed and shamefully disconnected from the customers they serve?
Yeah, that's what a lot of us believe. And Sonnet, an online insurer launching today in Canada, aims to dispel such notions by flogging optimism in ads created by Johannes Leonardo.
Speaking of launches, the spot below presents a mission control/blast-off scenario, with shots of earnest flight controllers and a rather unusual rocket rocket rising from the pad, punctuated by a Michael J.
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