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When officials of the Greater Philadelphia Tourism Marketing Corp. decided to lure prospective college students and their parents to the City of Brotherly Love, they hired a firm from the university town of Wellesley, Mass., to get the job done.
Campus Visit has helped craft a program that includes a Web site (www.onebigcam-pus.com), a free travelers magazine and a toll-free reservations service.
Through the magazine and Web site, visitors can access information about dozens of Philadelphia-area schools, check out maps and travel information and book hotel rooms and airline passage.
“It’s a niche market that needed a special approach,” said Corie Cutler, spokeswoman for the Greater Philadelphia Tourism Marketing Corp.,
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