Campbell's Launches a Review to Consolidate Creative and Digital for 4 Brands

Combined spending exceeds $22 million

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Seeking to consolidate a range of creative and digital services across four brands at a single shop, Campbell Soup Co. has launched a review for Pace, Prego, SpaghettiOs and Ready Meals.

A Campbell's rep confirmed that the competition has begun but disclosed few details except to say that "over a dozen agencies are involved" and that the process would conclude early next year. "We work with multiple agencies across the four brands," she added.

Media chores, handled by MEC, a unit of WPP's GroupM, are not part of the review.

Last year, combined U.S.

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