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NEW YORK-Campbell Soup revealed on Friday that the company is launching a series of investment initiatives both in the U.S. and overseas to strengthen its position in the soup, sauces, beverages, and indulgent snacks categories.
Speaking before a group of investors and analysts, Campbell CEO/president Douglas Conant said the majority of the increased investment “will be focused on improved product quality, increased marketing and advertising, and accelerated innovation.” BBDO, New York, is the company’s lead agency.
According
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