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Campbell Soup execs have apparently had a head-smacking epiphany: We could have a V8 soup line!
So now, after more than 50 years of keeping the V8 line in beverages, Campbell’s is bringing V8 to the soup aisle. The line actually is a new iteration of Campbell’s Select Gold soup line, which launched in 2005 and promised consumers restaurant-quality taste.
Company research, however, revealed that the message didn’t resonate with consumers. So the new V8 line will instead play up the vegetable-per-serving factor.
TV ads breaking in September harp on the theme.
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