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NEW YORK Chevrolet will introduce new TV work for its 2004 Malibu on Saturday, Oct. 18, during the first game of the World Series on Fox.
A 60-second TV spot, via Interpublic Group’s Campbell-Ewald in Warren, Mich., kicks off a fourth-quarter broadcast, print and Internet effort for the sedan on sale now, and the Malibu Maxx “extended sedan,” which goes on sale early next year. The budget was not disclosed, but Chevy spent $10 million on Malibu ads in 2002, including $4 million in the fourth quarter, per Nielsen Monitor-Plus.
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