Campbell-Ewald Taps BBDO Vet Copacia

Campbell-Ewald has hired veteran adman Tim Copacia to oversee its below-the-line new-business efforts.

Copacia, 44, joins the Warren, Mich., agency today as evp, account director, responsible for new-business growth in direct, digital and publishing.

He takes over duties from executives who were moved to run accounts they helped win, such as Jeff Seregny, now head of the U.S. Navy business, and Mark Bellissimo, who oversees Michelin.

“In a sense, it’s a replenishment position,” said agency CEO Tony Hopp, since executives who have worked on new business have gone on to service the accounts they’ve helped win.

Previously, Copacia was evp, director of business intelligence and customer contact management at BBDO Detroit, where he supervised strategic planning and research and customer-relationship marketing for DaimlerChrysler.