CAMPAIGNING FOR YOUNG VOTES

The success of The Ad Council’s get out and vote campaign from WestWayne in Atlanta won’t be known until well after Election Day.

Voter apathy is high among 18-24-year-olds, according to the Fed-eral Voting Assistance Program. It’s also a fairly low-interest topic to many television station managers and viewers, said agency chief creative officer Luke Sullivan.

Still, two “Your Vote Counts” 30-second spots have aired a total of 12,000 times in recent months, according to statistics compiled by The Ad Council. Total value of the U.S. media plays, as of Sept. 15, was $1 million.

Both commercials center around “Decision Guy,” a character who interferes with people making simple choices. In one, a girl attempts to tell her stylist how she wants her hair cut. She’s interrupted by the obnoxious protagonist who declares it’s “pixie haircut” day.

Each spot ends with the tagline, “Stinks when other people make decisions for you. That’s what happens when you don’t vote.”